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Use Explainer Videos to Increase Sales

Explainer videos are a great way to introduce your product or service to your potential customers. They can be used to explain complex concepts in a simple and easy-to-understand way, and they can also be used to build brand awareness and generate leads. If you're thinking about creating an explainer video for your business, here are a few reasons why you should do it:


70% of people are more likely to buy a product or service after watching a video about it.

  • Explainer videos are engaging. People are more likely to watch and remember a

video than they are to read a text-based explanation. A well-made explainer video can capture your audience's attention and keep them engaged from beginning to end.

  • Explainer videos are informative. A good explainer video can quickly and easily explain your product or service in a way that is easy to understand. This can be especially helpful if you're selling a complex product or service.

  • Explainer videos are persuasive. A well-made explainer video can convince your audience to take action, whether that's visiting your website, signing up for a free trial, or making a purchase.

  • Explainer videos are shareable. People love to share videos, and explainer videos are no exception. If you create a video that is interesting and informative, your audience will be more likely to share it on social media and with their friends.

If you're ready to create an explainer video for your business, Here is our advice when creating your explainer video:

  • Know your audience. Before you start creating your video, you need to know who your target audience is. What are their needs and interests? What are their pain points? Once you know your audience, you can tailor your video to appeal to them.

  • Keep it short and sweet. People have short attention spans, so you need to make sure your video is no longer than two minutes. Get to the point quickly and don't waste your audience's time.

  • Use strong visuals. Videos are a visual medium, so you need to make sure your video is visually appealing. Use high-quality images and videos, and keep your text simple and easy to read.

  • Tell a story. People are more likely to remember a story than they are to remember a list of facts. Use your video to tell a story about your product or service, and how it can help your audience.

  • Call to action. At the end of your video, you need to tell your audience what you want them to do. Do you want them to visit your website? Sign up for a free trial? Make a purchase? Make sure your call to action is clear and easy to understand.

An explainer video that follows these guidelines will help you achieve your business goals. So what are you waiting for? Contact Gobi for your explainer video today!

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